For anyone of you who don't know the definition: Link Exchanges are 2 links back and forth between 2 individual organizations that have associated with one another. What's the reason? To build 'link recognition' within Search Engines!
What is the point?
To develop 'link recognition' with-in Search-engines!
So How Exactly Does That Work?
Well when someone types in your company within search-engines, you will get 2 types of results.
1) Your optimized site & related subjects outlined by you in to the search engines.
2) Most of the links back from other internet sites listed within the various search engines.
# 2 is the important one for this subject: In case your site isn't 'enhanced' for good search results, a favorite link could do exactly the same.
'Optimized' - Look for articles on 'Optimizing your site for search engines'
Martin, PLEASE TELL ME MORE!!!
Well, let us say that 80% of the visitors originate from search engines. Visit living nutrilicious to study when to ponder this concept. And let us say that the search engine just all of a sudden erased you out of the engine! You'll still get people arriving at your site and searching your site with good link popularity. All the links back to you it's still listed in the search engines!